Apple is pushing Siri to do more than talk

A reported roadmap puts deep app control at the center of Siri's next chapter, as Apple tries to catch the agent leaders.

Apple has shipped an AI-powered Siri, but the company is not treating that as the finish line. According to Bloomberg's Mark Gurman, CEO John Ternus is pressing AI chief Craig Federighi to accelerate the assistant's roadmap and deliver a far more capable agent — one that can compete with OpenAI's Dots and Meta's Muse.

Much of that upgrade is about control. Apple reportedly plans to give Siri fine-grained access to its own apps, so the assistant can carry out multi-step tasks inside them. Gurman's examples include rotating and cropping images in Photos and organizing tabs in Safari. That kind of app-level access is what turns a voice assistant into something that can actually complete work.

A second change is also planned, though the excerpt of Gurman's report does not describe it. What is clear is the pressure: Apple knows Siri trails the leaders in the agent race, and it is leaning on its control of both hardware and software to catch up. The question is how fast those features reach users — and whether they work reliably when they do.